Ecommerce Eye Candy – Google Checkout in Real Life [Video]

This video from the Google Analytics YouTube channel is a hilarious satire on the difficulties many customers encounter on their way through an online checkout...

This video from the Google Analytics YouTube channel is a hilarious satire on the difficulties many customers encounter on their way through an online checkout process. Ideally, your checkout process should...

March Ecommerce Digest

This March, Building Keystones researched and published blog posts on our favorite e-commerce Twitter accounts, reducing churn with proper dunning techniques and the state of downloaded software vis-a-vis SaaS and...

MVTs: Are You Testing Cart Changes Correctly?

Now that we are into the third generation of ecommerce where companies not only transact online, but do so globally and in real-time, companies are...

Now that we are into the third generation of ecommerce where companies not only transact online, but do so globally and in real-time, companies are trying to squeeze more and...

Require Customers to Create an Account – If You Want Conversion Rates to Drop

There are two types of customers in the world of ecommerce: first time buyers and returning customers. When talking about digital product sales, the vast...

There are two types of customers in the world of ecommerce: first time buyers and returning customers. When talking about digital product sales, the vast majority of transactions involve either...

Make Your Submit Button Hard to Miss

As companies are able to analyze customer data more easily due to the propagation of analytic tools like Google Analytics and Omniture Site Catalyst, optimization...

As companies are able to analyze customer data more easily due to the propagation of analytic tools like Google Analytics and Omniture Site Catalyst, optimization of all aspects of the...

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