Companies with great customer service succeed. While this sounds simple, getting it right can be a challenge. Take a look at the numbers in this infographic from Kissmetrics.
The explosion in content marketing has made it more and more difficult for online marketers to stand out from the crowd. Whether it is an ecommerce product page, an email...
The quality of your data can affect every aspect of customer experience. From inbound customer service calls to outbound and multichannel marketing efforts, customer data can make or break customer satisfaction and retention.
We sat down with Winfried Neessen, Director of Information Security for cleverbridge, to learn more about the consequences of insecurity and to hammer home why this topic should never be an afterthought.
Just as the age of customer experience has arrived for B2C sales, so too must B2B marketers be concerned with understanding and delighting their customers. An important method for doing this...
Free users are an opportunity for you to establish a direct relationship with customers and communicate the benefits of your service — don't miss the chance to communicate the value of your service in the most effective way.
Looking to add subscription billing models? Incorporating subscriptions can expand your product offering to garner new customers and generate predictable, recurring revenue from already established accounts. However, it does require some...
Maximizing customer satisfaction and increasing revenue depends on accurate and complete information. Incorporating event tracking into your analytics allows you to see your customers interacting with any piece of your website. Seeing these statistics on a regular basis helps you develop good old fashioned store keeper's intuition. Even more, they provide you the data you need to provide your customers with the very best user experience and to provide your bottom line with more revenue.
Happy Leap Day! This infographic takes a looks at some statistics to remind us of the costs around adding that extra day.
Our February Ecommerce Digest highlights important stories from the month. Keep reading for more on IoT, mobile commerce, APIs and global tax compliance.