Finding the right ways to capitalize on social platforms increases your credibility, revenue and traffic sources. But where to start? Use these three best practices to leverage social media to gain quality, loyal consumers and increase your bottom line.
If affiliates are a significant portion of your business, the key is to diversify your partnerships. Make sure you are choosing the right kind of affiliates to advertise your product or service.
In this post, we revisit these companies to explore their user interfaces, discuss the sign-up process and assess the supporting communications each company sends to new users. By comparing their two approaches, we hope to show the elements that contribute to, or detract from, a positive user experience and overall customer experience.
Tech In Chicago, a new podcast hosted by Colin Keeley, seeks to highlight Chicago startups and the entrepreneurs building them. Check out episode 10 featuring our very own Craig Vodnik.
Many brands make the unfortunate mistake of focusing on just good user experience while completely ignoring customer experience. Other brands deliver exceptional customer experience without trying to improve on their user experience. For complete customer satisfaction, it’s important that you properly understand the relationship between these two factors. Maintaining consistency between customer experience and user experience is key for long-term growth.
If your company is shifting to a subscription billing model, your team is focused on moving from a transaction-centered mindset to one centered on forging and nurturing long-term customer relationships. It would be...
April 2016 is entering the history books. Enjoy these recent posts as well as some other items from around the Web in our April Ecommerce Digest.
Monetizing data improves business overall and raises revenue. In fact, enterprises that leverage analytics are two times more likely to outperform their peers. Statistics like that beg the question - can you afford not to monetize your data?
Shifting to subscriptions from a perpetual license business model requires careful planning for migrating your systems. But that isn’t the whole story. Companies must also communicate effectively to customers about...
Customer loyalty programs help businesses strengthen customer relationships. Though they take careful planning, they yield enormous benefits.