The more you invest in your email marketing program, the more revenue you will generate. Make sure you are familiar with the critical capabilities of a high-performing email marketing platform and the most effective types of email marketing campaigns.
Creating a plan of action based on these best practices can help you overcome many challenges faced when promoting within the EMEA region.
This infographic from Sikich, an accounting services firm, offers "10 easy ways to improve email open rates," and we were pleased to find that these suggestions echoed many of the ones we have previously made on this blog.
There are some highly valuable things you can do to maximize the value of your email marketing efforts: Determine your end goals, define your important metrics, and optimize continuously.
This infographic does a great job illustrating the challenges to finding ecommerce success in today's fractured customer journey.
With search operators, you can ask the search engine to return results from a specific site, or any site that has a specific keyword in a URL, or in anchor text on a link, or in the title of the page. But search operators are also useful in a business setting, as this infographic sets out to explain.
This infographic from Shane Barker, a SEO consultant, explains how off-page SEO factors help establish your brand and improve your rankings. He explains that a lot of tactics that used to work in SEO are now penalized by Google, and shows the benefits of doing SEO properly.
The summer slow down of ecommerce sales is neither myth nor joke, and as consumers wait out the summer months for back to school and holiday season deals in the autumn and winter, your business suffers. However, there is a lot you can do to prepare for more lucrative times of the year.
To effectively market your complex solution to business buyers, you need to understand their needs and then create marketing collateral that address those needs.
This year's Internet Trends Report features data that provides you a more nuanced understanding of the ecommerce landscape, including information on global Internet penetration rates, the growth of mobile advertising, seamless shopping experiences and user generated content.