If affiliates are a significant portion of your business, the key is to diversify your partnerships. Make sure you are choosing the right kind of affiliates to advertise your product or service.
Supporting the customer lifecycle means nurturing strong customer relationships and more revenue. Ten tips for all points of customer lifecycle campaigns.
A poor sender reputation means poor email deliverability. But how does the dark side of email deliverability impact my business? And how can you fix it?
Just as the age of customer experience has arrived for B2C sales, so too must B2B marketers be concerned with understanding and delighting their customers. An important method for doing this...
How to you prove to customers your marketing won't steer them wrong? By including proof elements, of course. Get started with the monster list.
The era of hyperadoption is here and is something all marketers need to embrace. Consumers will be offered an unprecedented number of exciting, interesting and useful products and services, many at little to no cost. And brands will be challenged to maintain relevancy with giving customers what they want in a world of stiff competition. Marketers who anticipate and strategize on the outcomes consumers demand of their brand will survive (and thrive) in this new era.
An omnichannel retailer enables consumers to use multiple channels to engage with their brand throughout the buying journey. From mobile devices to desktops to in-store visits, the customer’s experience needs to be ubiquitous.
Traditionally, the C-suite has viewed software piracy as an unsolvable problem and has accepted it as a cost of doing business similar to “shrinkage” in retail businesses. In fact, software piracy can be a significant source of revenue once you are able to reach, educate and convert these “unpaid users.”
When it comes to retail, it is hard to overstate the value of Black Friday and Cyber Monday. Your team has been working for months to be sure you are set...