Customer voices are getting louder. That can be a good thing or a bad thing, depending on the strength of your customer relationships.
In this post, we revisit these companies to explore their user interfaces, discuss the sign-up process and assess the supporting communications each company sends to new users. By comparing their two approaches, we hope to show the elements that contribute to, or detract from, a positive user experience and overall customer experience.
Many brands make the unfortunate mistake of focusing on just good user experience while completely ignoring customer experience. Other brands deliver exceptional customer experience without trying to improve on their user experience. For complete customer satisfaction, it’s important that you properly understand the relationship between these two factors. Maintaining consistency between customer experience and user experience is key for long-term growth.
Customer loyalty programs help businesses strengthen customer relationships. Though they take careful planning, they yield enormous benefits.
Companies with great customer service succeed. While this sounds simple, getting it right can be a challenge. Take a look at the numbers in this infographic from Kissmetrics.
The explosion in content marketing has made it more and more difficult for online marketers to stand out from the crowd. Whether it is an ecommerce product page, an email...
The quality of your data can affect every aspect of customer experience. From inbound customer service calls to outbound and multichannel marketing efforts, customer data can make or break customer satisfaction and retention.
In today’s multimedia world, every marketer can be a storyteller. But in order for your story to resonate with the B2B buyer, it must be valuable and it must be driven by data.
Companies that provide outstanding customer service well win customers for life. Be sure your team is providing customer self-service options that meet your customers' needs.