The Results Are Here!

Walter Andrew Shewhart, the father of statistical quality control, is famous for developing the concept behind what is known as the Plan-Do-Check-Act (PDCA) cycle. Essentially, after planning and implementing any...

Dealing With Summer Sales Slow Down

As the weather warms up after a long winter, consumers are logging off their computers and taking off to beach vacations, backyard barbecues and hiking...

As the weather warms up after a long winter, consumers are logging off their computers and taking off to beach vacations, backyard barbecues and hiking excursions. But your business can’t...

MVTs: Are You Testing Cart Changes Correctly?

Now that we are into the third generation of ecommerce where companies not only transact online, but do so globally and in real-time, companies are...

Proper MVT testing is critical to reaching valid conclusions. Running tests incorrectly or with unreliable results leads to incorrect conclusions.

Using Analytics to Increase Revenue

Many companies look to macro traffic volume as an indicator of the overall success of their website. However, smart companies are realizing that more traffic...

Create a methodology to analyze your site's traffic and conversion rates. By focusing on the the highest traffic sources, you can optimize conversion rates and increase your revenue. Not all traffic is equal!

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