Maximizing customer satisfaction and increasing revenue depends on accurate and complete information. Incorporating event tracking into your analytics allows you to see your customers interacting with any piece of your website. Seeing these statistics on a regular basis helps you develop good old fashioned store keeper's intuition. Even more, they provide you the data you need to provide your customers with the very best user experience and to provide your bottom line with more revenue.

Happy Leap Day! This infographic takes a looks at some statistics to remind us of the costs around adding that extra day.

Just as advancements in technology are changing how business is done across the Internet, so too is data science playing a role in agriculture. Those of us who grew up far...

Testing your site content enables you to make the choices that suit your customers best based on hard data from real customer experiences. Careful testing is an essential part of any business' ongoing optimization efforts — especially when the results surprise you.

It’s easy to make business decisions based on your gut, however, it’s not smart because it’s not driven by real data. We know you are in a hurry, but if you take the time to do some A/B testing, you will end up with results that can put you on the road to increased revenue.

This interactive web page from Think with Google lets users see the typical customer journey for any company, in any industry, in any region.

This infographic from Search Laboratory takes a look at 2015’s ecommerce changes on a global scale, focusing on the impact that mobile commerce and social media is having on international business.

This report from RJMetrics about ecommerce buyer behavior is chock full of useful tidbits for the ecommerce professional.

In this post, we discuss key ways to grow your business, how to differentiate your business from your competitors, and ultimately, how to maximize the value of your ecommerce business.