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Four Tips for Marketing Success in the Era of Hyperadoption

The era of hyperadoption is here and is something all marketers need to embrace. Consumers will be offered an unprecedented number of exciting, interesting and useful products and services, many at little to no cost. And brands will be challenged to maintain relevancy with giving customers what they want in a world of stiff competition. Marketers who anticipate and strategize on the outcomes consumers demand of their brand will survive (and thrive) in this new era.

Software Pirates — Your Most Qualified Sales Leads

Traditionally, the C-suite has viewed software piracy as an unsolvable problem and has accepted it as a cost of doing business similar to “shrinkage” in retail businesses. In fact, software piracy can be a significant source of revenue once you are able to reach, educate and convert these “unpaid users.”

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